Tips For Getting Attention to Your New Online Business Venture

If you're about to launch a new business enterprise, here are some tips for getting it some attention.

Press Release

A press release is one of the most effective ways to tell the planet about your new business. A well crafted and compelling news release can attract inquiries from TV media, TV shows, magazines, newspapers, bloggers and other journalists. A press release may also attract buyers, build links to your site and gain potential partners and networking opportunities.

A press release should announce the launch of your business and promote your site. A good news release will include details like information about your company and how it began, information about the owners, a mission statement, plus the all important contact details. Contact details will include the  website  URL, business address, a contact email address and a person to contact with their contact details, including a telephone number, email and/or fax number.

In terms of distributing the news release, there are numerous options. For businesses with a large budget, consider announcing on the biggest newswires like Marketwire, BusinessWire or PR Newswire. They are expensive options however, which range from hundreds to thousands of dollars depending on options you choose. A step lower may be the online press release distribution services like PRWeb and eReleases. These services provide you with a good selection of release options at less expensive prices. Lastly, you can find free news release services like PRLog and PRFree. These services are great for businesses you start with a very low quality, but be aware that alternative party advertising and banner ads may be included with your release on these services.

Social Media

For anyone who is already on MySpace, FaceBook, Twitter or any of the other social network sites, consider announcing your brand-new business on those sites, to friends and family and followers. Also you can create special profiles on each service specifically for your business. Furthermore, you can leverage the countless niche networks. For example, a new business selling clothing made from recycled materials would prosper to generate profiles on niche social media sites like Care2 and Gaia. Both of these networks focus on an audience that would be interested in recycling and caring for the earth than your average Myspace or Facebook user. For other businesses, creating a profile on business networking sites like Ryze and LinkedIn would also be beneficial.

Advertising Campaign

There are many ways to advertise to your potential customers or business partners. Pay per click search engines provide a quick way to reach search engine users that are typing in keywords related to your product or service. Examples of included in these are Google AdWords, MSN AdCenter and Yahoo Search Marketing.

In addition to pay per click marketing, you can advertise to precisely where your potential prospects gather. Consider running banner and/or text link ad campaigns at websites, forums, portals and blogs that your audience will visit.

Marketing With Content

Writing tips, articles and guides and posting this content to your internet site or blog, then submitting this article to social news networks like Digg, Mixx, Reddit and Propeller can be an excellent way to obtain attention for your new business.

Lydia Quinn writes for Best ITV Team, a business opportunity [http://www.bestitvteam.com/] which makes usage of infomercial marketing. Visit us