Tips For Getting Attention to Your New Online Business Venture

If you're about to launch a new business venture, here are some strategies for setting it up some attention.

Press Release

A press release is probably the most effective methods to tell the planet about your brand-new business. A well crafted and compelling press release can attract inquiries from TV media, TV shows, magazines, newspapers, bloggers and other journalists. A news release can also attract buyers, build links to your internet site and gain potential partners and networking opportunities.

A news release should announce the launch of your business and promote your site. A good news release will include details like information regarding your company and how it began, information about the owners, a mission statement, in addition to the all important contact details. Contact details will include the website URL, business address, a contact email and a particular person to contact with their contact details, including a telephone number, email and/or fax number.

With regards to distributing the news release, there are several options. For businesses with a big budget, consider announcing on the largest newswires like Marketwire, BusinessWire or PR Newswire. These are expensive options however, ranging from hundreds to thousands with respect to the options you choose. A step lower may be the online press release distribution services like PRWeb and eReleases. These services offer you a good selection of release options at more affordable prices. Lastly, there are free news release services like PRLog and PRFree. These services are excellent for businesses you start with a very low quality, but remember that third party advertising and banner ads could be included with your release on these services.

Social Media

Should you be already on MySpace, FaceBook, Twitter or the other social network sites, consider announcing your brand-new business on the websites, to friends and family and followers.  more info  may also create special profiles on each service designed for your business. In addition, you can leverage the countless niche networks. For example, a fresh business selling clothing made from recycled materials would prosper to generate profiles on niche social media sites like Care2 and Gaia. Both of these networks cater to an audience that might be interested in recycling and looking after the planet earth than your average Myspace or Facebook user. For other businesses, developing a profile on business networking sites like Ryze and LinkedIn would also be beneficial.

Advertising Campaign

There are many ways to advertise to your prospective customers or business partners. Pay per click search engines offer a quick way to reach internet search engine users that are typing in keywords related to your service or product. Examples of included in these are Google AdWords, MSN AdCenter and Yahoo Search Marketing.

In addition to ppc marketing, you can advertise to precisely where your potential customers gather. Consider running banner and/or text link ad campaigns at websites, forums, portals and blogs your audience tends to visit.

Marketing With Content

Writing helpful tips, articles and guides and then posting this content to your website or blog, then submitting this content to social news networks like Digg, Mixx, Reddit and Propeller can be an excellent way to get attention for your home based business.

Lydia Quinn writes for Best ITV Team, a small business opportunity [http://www.bestitvteam.com/] making use of infomercial marketing. Check us out